Nevada Magazine » Advertise

Advertising Contacts

Nevada Magazine, Nevada Events & Shows, and Las Vegas Events & Shows

DIRECTOR OF ADVERTISING
Carrie Roussel
775-687-0610
Fax: 775-687-6159
Email: .(JavaScript must be enabled to view this email address)

SOUTHERN NEVADA SALES MANAGER
Jan Johnson
702-835-3270
Fax: 702-974-1352
Email: .(JavaScript must be enabled to view this email address)

Subscribe to Nevada Magazine

Distribution & Demographics

Publication Facts

Trim Size W 8.375” x H 10.875”
Number of pages Varies from 80-128 pages plus cover
Issue Life Bimonthly, 9 weeks per issue

Distribution & Circulation

Nevada Magazine
10,000 Paid mail subscriptions
10,000 Dealers, carriers, & vendors (newsstands, gift shops, chambers, visitor authorities, hotels, real estate offices, motor coaches, drugstores, museums, etc.)
20,000 Total Nevada Magazine (main magazine) circulation

Events & Shows
Las Vegas Events & Shows: 75,000 Las Vegas McCarran International Airport, plus 25,000 in various Southern Nevada visitor kiosks
Nevada Events & Shows: 20,000 Reno-Tahoe International Airport, chamber offices, AAA offices, statewide visitor centers
120,000 Total Events & Shows circulation

Nevada Magazine Readers

Targeted Demographic Profiles

An average of 2.5 people read each copy of Nevada Magazine and or Events & Shows—that's more than 310,000 each issue. Readers spend an average of 2.5 hours enjoying Nevada Magazine’s features and advertisements.

76 percent of our readers report an annual income in excess of $50,000, and 24 percent have incomes of more than $100,000. Last year our readers spent more than $172 million on business and pleasure travel (i.e.: hotels, airfare, dining, gifts, purchases away from home), and 95 percent enjoy casino gambling.

Nevada Magazine Readers Love to Visit Nevada

  • The majority spends at least half their annual vacations here.
  • The average stay is 11 days, and visitors spent more than $88 million last year on gaming.
  • Most use Nevada Magazine to plan their vacations.
  • Nevada Magazine distribution by state: 40% Nevada, 15% California, other high volume visitor states: AZ, WA, OR, TX, PA, MI, IL, FL, WI—Nevada Magazine is circulated in all 50 states.
  • Nevada Magazine readers are active visitors who enjoy dining, gambling, shows, events, concerts, shopping, golfing, exploring, skiing, hunting and fishing, mountain biking, hiking, and photographing our beautiful scenic places.

» Return to top

Overview & Editorial Calendar

Nevada Magazine is the official state travel magazine. A division of the Nevada Commission on Tourism, Nevada Magazine highlights the state’s diverse wonders, from its booming cities to its western heritage and off-the-grid adventures. Each issue offers details on the latest in entertainment and shows and interesting features that chronicle the Nevada way of life, which brings thousands of new residents and millions of visitors to the Silver State each year.

Nevada Magazine Departments

Features

In-depth coverage of anything and everything about Nevada.

Up Front

What's new in Nevada. Quick hits.

Visions

Spotlights outstanding and unique photography.

City Limits

Urban Nevada — its changing faces and travel attractions.

Wide Open

Travel the outback — Nevada’s rural areas and towns.

Cravings

Nevada’s taste delights — food, drink, restaurants, and more.

People

Interviews and insights into the people who have shaped and are shaping Nevada.

History

Celebrating our wonderful state's past.

Events & Shows

A full calendar of statewide goings on. High-profile shows and entertainment.

*2012 Editorial Calendar

  • January/February The Mob Museum, Southern Nevada Museums, Reno's CommRow, The Gun Store in Las Vegas, Ash Meadows National Wildlife Refuge, Reno-Sparks Bakeries, Lola's — A Louisiana Kitchen, Tonopah's Mizpah Hotel, Mike Pegram. Printed
  • March/April Beatty Museum & Historical Society, 100th Anniversary of Titanic, The Cosmopolitan of Las Vegas, Wilderness Survival, Lake Mead, Rural Burger Joints, Lakeside at Wynn Las Vegas, Jim Marsh, George Ferris Jr. (Ferris wheel), Nevada Rodeos
  • May/June Historic Wendover Airfield, Historic Bridges, Smith Center for the Performing Arts, Neon Museum, Birdwatching, Biking/Cycling in Nevada, Farm-to-Table Restaurants, Ranching Families, Mark Twain Cultural Center, Air Shows, Dog-Friendly Vacations, Nevada's Fire & Firefighting History
  • July/August Pyramid Lake Paiute Tribe Museum, Then & Now Images, Nobu Hotel (Caesars), Nevada Gun Clubs/Stores, Angel Lake, Hot Springs, Wine Walks, Goldfield Days, Best of Nevada 2012, Racing in the Silver State (ATV, NASCAR, raceways, motorcycle events, etc.)
  • September/October Goldwell Open Air Museum, Historic Cemeteries, Pine Forest Range, Biker Bars in Clark County, Las Vegas For Gamblers vs. Non-Gamblers, Geocaching, Black Canyon (near Hoover Dam), Virginia City Saloons, Bed & Breakfasts, Black Pioneers (Black History Month), Motorcycle Rallies, 2012 Photo Contest, Hunting in Nevada
  • November/December Virgin Valley Heritage Museum, Historic Churches, Christmas Shopping, Animal Preserves (Animal Ark, Safe Haven Rescue Zoo, etc.), Nevada's Glaciers, Lake Tahoe Lodges, History: Nevada's Icing Stations, Polar Express Train Rides, Shania Twain at Caesars Palace, Nevada Books, the Silver State on the Silver Screen, Nevada's Extremes (lowest point, highest point, etc.)

*Editorial Calendar is tentative and subject to change.

» Return to top

Print Rates & Deadlines

Rates*

Size Per Issue Rate Frequency One-Year Contract
Spread $6,400.00 $5,440.00 $4,800.00
Full Page $4,000.00 $3,400.00 $3,000.00
1/2 Page $2,750.00 $2,337.50 $2,062.50
1/4 Page $1,200.00 $1,020.00 $900.00
*E&S Placement Add 10%

Positioning Premiums

Ad Space Additional
Back Cover Add 30%
Inside Front Cover Add 25%
Inside Back Cover Add 20%

2012 Deadlines

Cancellation of contract will result in short rate charges based on the actual number of ads placed. Cancellation after space deadline will result in a sum of 1/2 the contracted rate for that issue. Payment terms: Net 30 days from invoice date.

Issue Space Reservation Deadline Artwork Materials Deadline
January/February 2012 November 21, 2011 November 25, 2011
March/April 2012 January 16, 2012 January 20, 2012
May/June 2012 March 19, 2012 March 23, 2012
July/August 2012 May 21, 2012 May 25, 2012
September/October 2012 July 16, 2012 July 20, 2012
November/December 2012 September 17, 2012 September 21, 2012

» Return to top

Print Ad Specifications

Ad Dimensions

Ad Size Dimensions (Inches)
Double Page Bleed W 17.125" x H 11.25"
Full Page Bleed W 8.5625" x H 11.25"
Full Page Non-Bleed W 7.109" x H 9.472"
1/2 Page Horizontal W 7.109" x H 4.645"
1/2 Page Vertical W 3.4635" x H 9.472"
1/4 Page W 3.4635" x H 4.645"
Trim Size W 8.375" x H 10.875"

Ad Dimensions

Ad Production Guidelines

Dimensions
Ads should be designed so they can be placed on either left or right pages.

Ad Size Dimensions (inches)
Double Page Bleed W 17.125” x H 11.25”
Full Page Bleed W 8.5625” x H 11.25”
Full Page Non-Bleed W 7.109” x H 9.472”
½ Page Horizontal W 7.109” x H 4.645”
½ Page Vertical W 3.4635” x H 9.472”
¼ Page W 3.4635” x H 4.645”
Trim Size W 8.375” x H 10.875”

Required Proofs

A proof must be delivered regardless of proofing category – contract or content. Nevada Magazine cannot accept responsibility for reproduction problems or file corruptions or missing elements associated with ads not accompanied by a proof.

Contract Color Proofs

If color is critical, a SWOP approved proof must accompany the ad. The proof will be used as a guide to adjust the press. However, due to the nature of web printing, exact color cannot be guaranteed. Here is a list of approved color proofs:

  • Fuji Pictro Proof
  • Kodak Approval Imation
  • Rainbow Polaroid Polaproof
  • Dupont Waterproof
  • Kodak DCP 9000
  • Matchprint Digital Proof

For a list of additional SWOP certified proofs please visit www.swop.org

Content Proofs

Content proof is required if no contract proof is provided
The following proofs will be used for content only, not color: color laser or inkjet proof. An electronic proof cannot be used to check content, as what you see may not match what we get. Ads not accompanied by a proof will be run as is, with no guarantee of accuracy.

Preferred File Type

For best results, create a print-resolution (300 dpi) PDF with live or vector type and all fonts embedded. You may also submit InDesign, Photoshop, or Illustrator EPS or TIFF files.

QuarkXPress 6.5 or earlier may be used, but are not preferred. Ads created in Pagemaker, MS-Publisher, or other applications not mentioned are not usable. If you use a Windows PC, include a PDF, TIFF or editable EPS file in addition to source files. We cannot guarantee that we can modify Windows files correctly if your ad has a problem and our deadline prevents getting a corrected ad from you.

Fonts

Type 1 fonts are preferred; TrueType fonts are acceptable. Do not use Type 3 fonts. Choose bold or italic fonts when needed; don’t apply bold or italic styles to plain fonts or your type may not output correctly. To avoid font issues with EPS files, convert your all fonts to outlines.

Image Resolution

All bit-mapped images must be minimum of 266dpi (with 300dpi preferred) —do not enlarge 300dpi images more than 112%.

Colors

Use process CMYK colors (not RGB, spot or index colors). Do not embed color profiles in image files. Nevada Magazine will remove color profiles and convert spot colors to CMYK.

Converted colors may not match your original. Use a “rich black” of 70% cyan, 20% magenta and 100% black in 4/C ads for a deeper black color.

Sending Your Ad

Files under 5MB can be emailed. ZIP files or Stuffed files are accepted.

For files over 5MB please use our FTP site or send a CD or DVD.

Email: .(JavaScript must be enabled to view this email address)
FTP: Email Carrie for FTP password and instructions.

» Return to top

Online Advertising

online ad specifications

banner ad sizes (in pixels):

Leader board (Home/top) banner: 728x90
Header (Article/top/left) banner: 200x200
Skyscraper (Article/left) banner: 160x600

FILE TYPES:

• JPG
• GIF (static)
• No Flash at this time

PLEASE INCLUDE:

• Contact information for the source of the ad (in case we have questions)
• The URL address to which the ad will point

» Return to top

Rates

Call or e-mail for pricing. Ads can be uploaded at any time.

nevadamagazine.com has won prestigious awards from the National Headliner Awards and Awards For Publication Excellence.

Each issue of Nevada Magazine and NevadaMagazine.com is announced in an e-mail alert and highlighted in e-newsletters published by Nevada Magazine and the Nevada Commision on Tourism.

CONTACT

Carrie Roussel
Director of Advertising
Nevada Magazine/Nevada Commission on Tourism
401 N. Carson St.
Carson City, NV 89701
Ph: 775-687-0610
Fax: 775-687-6159
E-mail: .(JavaScript must be enabled to view this email address)