2011 IRMA Conference

Nevada Magazine is proud to host
“The Biggest Little IRMA Conference.”
We look forward to seeing you in Reno!

Below you will find details about the 2011 conference, September 9-12.
CLICK HERE to REGISTER for the Biggest Little IRMA Conference.

Thursday, September 8

All Day

Board of Directors/President’s Council Arrivals and Check-in

7:15 p.m.

Board of Directors/President’s Council (and spouses) Dinner

Friday, September 9

All Day



General Arrivals and Check-in
7:30-9 a.m.
Board of Directors Breakfast
9 a.m.-Noon

 Board of Directors Meeting
Noon

 Board of Directors Lunch
12:30-5:30 p.m.

Optional ($40 p.p.) South Lake Tahoe Excursion (brown bag lunches served on bus)
7-10 p.m. 

Welcome Reception and Dinner


Saturday, September 10
7:30-8:30 a.m.

Breakfast
9-10:15 a.m.
General Session

Susan Breidenbach: The Future of Journalism
10:15-10:30 a.m.

Break
10:30-11:45 a.m. 

General Session

 Alan Deutschman: Confessions of a Magazine Writer
11:45 a.m.-1:15 p.m.
Lunch
1:30-3 p.m.

Breakout Sessions:
• Lee Little: Using Smart Phone Apps to Extend Your Brand
• Matt Brown: Social Media 101
• Tony deRonnebeck: Cover Images & Layouts That Sell
3-3:15 p.m.
Break
3:15 - 4:30 p.m. 

Roundtable Sessions:
Editorial — Story Sleuthing: How to Find Engaging and Unique Features. Moderators: Matt Brown & Matt Holliday
Advertising — Media Kit Exchange (how are you attracting/keeping advertisers & gaining new ones?). Moderator: Carrie Roussel
Publishing/Circulation — Increasing Profits: Revenue-Generating Ideas (Groupon, etc.). Moderators: Janet Geary & Win Holden
6-10 p.m.


Dinner on your own (click here for dining suggestions)

Sunday, September 11
7:30-8:30 a.m.
Breakfast
9-10:15 a.m.

General Session

Eileen White & Beth Roy: Monetizing the Digital Revolution
10:15-10:30 a.m.
Break
10:30-11:45 a.m.

Breakout Sessions:
• Guy Rocha: Myth Busting/Getting the Facts Straight
• Joe Luca & Joe Berger: The Modern Newsstand Environment
• Rick Farrell: Importance of Integration Selling
11:45 a.m.-1:15 p.m.

Lunch
1:30-3 p.m.

Roundtable Sessions:
Editorial/Advertising — “War Stories”: How the two departments can work together. Moderators: Carrie Roussel & Matt Brown
Social Media & Websites (Facebook, Twitter, Blogs, etc.)  — Strategies, ROI, effectiveness, etc. Moderator: Ashley Biggers
Publishing/Circulation — Cost-Cutting Measures (government vs. private funding). Moderators: Joan Henderson & Errol Laborde
3-5:30 p.m.
Free Afternoon


5:30-6 p.m.
Group Photo
6-7 p.m.
Reception
7-10 p.m
Awards Dinner at Siena Hotel Spa Casino
Special Guest: McAvoy Layne as Mark Twain


Monday, September 12
7:30 - 8:30 a.m.

Breakfast
9-10:15 a.m.

General Session

Kim Pittaway:
What’s Your Social Media Strategy?
10:15 -10:30 a.m.
Break
10:30-11:45 a.m.

Breakout Sessions:
• Dedra Smith: Online Advertising Workflow:
Pitfalls and Best Practices
• JoLyn Laney: Effectively Reaching Today’s Consumer
• Kim Pittaway: Care and Feeding of Freelancers
11:45 a.m.-1:15 p.m.

Lunch and Annual Meeting
1:30 - 4:30 p.m.

Hits & Misses 
(with a 15-minute break starting at 3 p.m.)
5-10 p.m.

Farewell Dinner in Virginia City


Tuesday, September 13
Departure day

The host hotel/casino for the 2011 IRMA Conference
is the Peppermill Resort Spa Casino in Reno.

*HOTEL RATES:
Montego Bay rooms are $79 week nights/$119 weekend nights
Peppermill Tower rooms are $89 week nights/$129 weekend nights
Tuscany Tower rooms are $129 week nights/$179 weekend nights

*A $10 resort fee is added to each room night, and there is a 13% tax.

OTHER HELPFUL LINKS

• IRMA’s official 2011 conference page
• See photos from the 2010 conference in Branson, Missouri.

If you’re a magazine publisher who would like to attend this conference, email the host, Janet Geary, today!